I turn briefs into brand systems, packaging that earns its shelf space, and product photos that do the selling for you. 10+ years in. Still finding better ways to do it.
Selected projects across identity, packaging, event visuals and studio photography.
RINO was a solid product hiding behind dated packaging. Rebranded from zero — new logo, full label system, brand guidelines. Now it looks like it deserves its shelf space. Because it does.
Full case study · Gallery · Process breakdown
Large-format print / Trade show / Event graphics
Husqvarna needed large-format event materials that held up at 3 metres tall and still looked sharp from 3 metres away. No pressure.
The booth stood out. The files printed clean. Zero last-minute panics — which, in trade show world, counts as a win.
Studio / Catalogue / E-commerce assets
Power tools photograph better when they look powerful. The brief was simple: make every product look like it means business, across every channel it ends up in.
The team got a reusable library of clean, high-quality shots — the kind that actually convert on a listing page.
Brand identity / Packaging / Visual systems from scratch
Three new product lines needed to exist — and look like they'd always existed. The goal: distinct identities that work together without looking like siblings at a family portrait.
Three brands launched with real foundations — not just a logo and a vibe. Scalable, production-ready, and actually coherent across packaging and digital.
Branding / Web visuals / Campaigns / Content
Six years, dozens of projects, zero awkward handshakes. Owocni.pl needed a creative partner who could switch between brand thinking and "we need this by Friday" energy — sometimes in the same brief.
Six years of showing up and delivering. That's not a project — that's trust. Still going.
Every project goes through the same four stages. Brief to delivery — no gaps, no surprises, no "can you just add one more thing" after the file's been sent to print.
I ask the questions most designers skip. What's the actual problem? Who's the buyer? What does "on brand" mean to you — and does it match what your brand actually is right now?
The intake is thorough on purpose. Garbage in, garbage out — and I'd rather spend an hour on the brief than redo a finished file.
I don't do the "three options and a prayer" routine. You get one well-considered direction — researched, reasoned, presented with context.
If it needs a pivot, we pivot. But I'd rather defend a smart choice than overwhelm you with alternatives designed to hedge my bets.
One round of focused feedback, then I develop. No endless loops. No "let's try this and see." We're moving toward the final, not orbiting it.
This is where the system gets built — the logic, the spacing, the colour rules that make it hold together at every size and in every format.
Print-ready PDFs. Web-optimised exports. Brand guidelines your future self will thank you for. I handle the technical side so the vendor, developer or printer doesn't come back with questions.
You get the full package — not just the pretty version.
In-house, freelance and everything in between. The common thread: design that ships, photos that sell, and files that don't give printers a headache.
iSPRZET (TEAMTOOLS Sp. z o.o.), Proszowki
WAG Wiktor Nowak
22nd Tactical Air Base, Malbork
Design thinking meets production reality. I work across the full visual stack — brand, image, AI and print — and I actually know what I'm doing in each one.
Brand systems built to last beyond the launch hype. Logos that work at stamp size and on a billboard. Packaging that earns its place on the shelf.
Good lighting is 90% of the job. The other 10% is noticing the fingerprint before you press the shutter, not after. Retouching included — no miracle claims.
I use AI the way a chef uses a dishwasher — it handles the grind, I handle the cooking. Midjourney for concept sprints, Firefly for the finishing touches. Faster workflow, same quality bar.
Beautiful design that doesn't survive the printer isn't design — it's art homework. I handle prepress, DTP and final delivery end-to-end. Files go out clean. Delivery without the drama.
Open to freelance briefs, full-time roles and the occasional "can you just take a look at this" that turns into something great.